Did Your Cheese Move … Again?

Did Your Cheese Move … Again?
By Mary Arlington, Certified Park Operator

(Preface: I wrote this article and gave permission for it to be incorporated into a 2009 edition of a newsletter for the Kansas Association of RV Parks and Campgrounds. I’m now adding it to my own blog because it is still relevant 5 years later.)

Over the past decade there have been many references to cheese in business talk. Those who read “Who Moved My Cheese” by Spencer Johnson, know all about the mice Hem and Haw and how they dealt with the cheese being moved. For the rest of you, “cheese” is a metaphor. Life changes. It changes all the time. Just when we get used to things the way they are, they aren’t anymore. The book makes everyone think
about how they react to change.

How do you react to change? Do you …

• Welcome it warmly and excitedly?
• Listen intently, wondering just how this might impact the way you do things?
• Tune it out, ignore it and hope it goes away? Maybe even deny it happened?
• Say, “don’t mess with things that aren’t broken”?
• Get angry? Continue reading

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Social Media Relationships

I have had the honor and privilege of writing articles for others, and the content might be of interest to you. This one focuses on relationships in social media, written for the clients of Pelland Advertising: To read it, click here.

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Thank you for sharing your time with me! Please feel free to leave comments, or share or ‘like’ this with your connections.

Click here to go to my website.

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From The Guest’s Side of the Counter

Occasionally, I write articles for other publications. This link takes you to an article I wrote in April 2013, geared to those who own or manage RV parks (as I did in my last chapter in life).

*****

Thank you for sharing your time with me! Please feel free to leave comments, or share or ‘like’ this with your connections.

Click here to go to my website.

To return to the blog’s home page, click here.

Is Your Scotoma Hurting Your Business?

I’m not one who grabs attention by making others feel uncomfortable (as in admitting you aren’t familiar with scotomas), but in this case grabbing your attention is a good way to bring attention to areas in which you may have become blind.

According to Merriam-Webster, a scotoma is “a spot in the visual field in which vision is absent or deficient.” It usually refers to a medical condition, but in business I refer to it as a curable condition. It’s a condition of being blind to things you have grown accustomed to seeing. With awareness, and perhaps a little training, you can regain clarity.

What do you see when you look at your:

  • Business?
  • Staff?
  • Driveway and entrance?
  • Front desk and cash register area?
  • Grounds?
  • Signs?
  • Ads?
  • Pictures used in marketing (especially social media)?
  • Restrooms?
  • Waiting Area?
  • Product packaging?

Do you see what your customers see? Continue reading

Facebook for Businesses (can be applied to other social media sites, as well)

Disclaimer: One could think this article is more about “hire me to teach you,” but what I’m really wanting to convey is that there is much more to a Facebook business page than a personal page. If something in this article hasn’t yet been considered, I recommend you either research those areas or consult with a professional who can guide you onto a solid path.

Having a Facebook page for your business is an important part of marketing today, yet I see issues and weaknesses all too often when I follow businesses. I hope your business isn’t one of those that’s caused me to cringe or at least squirm a little.FBFriendFBLike

Is your page really a business page? Continue reading