How do you represent what it is you’re selling? How do you explain it? Every business sells something. Even service professionals sell; they sell services. Here’s a quick list of some of the variety of ‘sales’ from my own experience in life:
Ahh yes, the endless list of responsibilities that fall upon the owner of a small business. I recall when I had my eyes opened to the broad spectrum of property claims and liabilities that were possible with my business. I heard of examples of utter ruin brought on by misaligning coverage, premium costs, and the actual operations of my business. Here I was, putting my entire life’s savings and my entire life’s energy into owning & operating my business, and I wasn’t about to let one split-second in time wash it all away.