Without a doubt, my involvement in my industries significantly improved my business. We began our involvement nearly 3 years before our purchase. Both the RV park and my role a campground owner benefited greatly, from inception of the idea to the day we sold. Continue reading
Since selling my RV park, there’s no longer a sign on the door with set hours, nor a door chime that dings when someone walks in. My RV park was open 365 days of the year. It was a grand career, but I was tethered to it. The hours I now keep as an industry management and marketing consultant are based on my schedule, not on my customers! Actually, some call this a “dream job.” Continue reading
In light of the community within the National Association of RV Parks & Campgrounds honoring me with the 2017 State Leadership Award, I’m thanking all of the members of the state associations in which I have the role of Executive Director. They gave me the opportunity to serve in this capacity.
You may not know that I didn’t seek these positions. In recent years (and in one case, weeks),
When I started consulting, I struggled with the idea of people wanting me to help them improve their image. Pinpointing my struggle was a bit challenging until Moore’s study landed in my lap. Continue reading
If your company has a central email address for such messages, ensure that the guardian of that account knows Continue reading
Perhaps more businesses, including campgrounds, should consider text messaging. Next week I have a medical appointment, and today I received a text message reminding me of it. It requested that I respond with a “C” to confirm the appointment, or call a different number to reschedule it.
I’m impressed! This certainly saves time for the officer staff, and it allows Continue reading
People who hire consultants are seeking something. They feel a need to do things differently, or they have the desire to gain a different perspective. Continue reading
Creating a shining experience for your guests is an ongoing task. You cannot be stellar today and then happily set the cruise control.
Obvious Example: An ultra-modern Continue reading
In my formative years I began understanding that grades aren’t a reflection of the teacher or the student, per se, and grades don’t foretell anyone’s future path. I also began understanding that we are all important beings, and the world has room for each of us. Allow me to share a story and then explain how this relates to your business and to mine. Continue reading
There is no recipe for the perfect way to run your business. When I teach, I don’t outline an exact recipe for how I turned my low-rated RV park into a park rated in the top 8%* in the country. A recipe isn’t fair to my audience! Why? The answer is complex and yet it’s simple … Continue reading
Look around your company and think about life in this perspective: What time zone or time warp is everybody living in? I don’t mean geographically. I’m speaking of knowing what perspective is witnessed and experienced based on job duties.
How do you represent what it is you’re selling? How do you explain it? Every business sells something. Even service professionals sell; they sell services. Here’s a quick list of some of the variety of ‘sales’ from my own experience in life:
Appreciation … Do you feel it? Do you give it?
I’ve actually heard some say, “My employees need lots of kudos and praise. They seem to forget that they’re getting paid to do this work! I don’t have time for that flowery nonsense.” Continue reading
When you hunger to improve, gain, or grow, you carry a characteristic of a learner. A hungry mind is a characteristic or qualification of someone who is teachable.
When you see dissatisfaction with the present conditions or the present path, you carry a characteristic of a learner: Awareness. Continue reading
A spa! Oh, what a great dream! Yes, I recently had the privilege of visiting an upscale spa and salon. The atmosphere provided peace, the service was phenomenal, but the seductive marketing sickened me.
The business appears to be thriving, so far be it for me to say they’re running their business poorly. On the contrary. I’d say they’re getting very wealthy! Continue reading
My goodness! I’m so sorry for my lapse in blogging. My Fall speaking schedule and client work load has had me thoroughly out of my normal routine.
My message to you this time …. Spines!
I’m thankful our spines Continue reading
Online marketing is the rage, the place to be, and the thing to read about when trying to find ways to market your product. I believe in online marketing. It has proven itself repeatedly to me. And I believe in offline marketing, as well.
I use that phrase to contrast between digital / electronic tools and those of the tried-and-true tools of pre-internet days. Yes, they still exist (well, some of them do!).
Branding goes beyond your website, beyond your Continue reading
Some business owners speak of how exasperating it is to have a website. Regardless of whether they make it themselves or hire a web designer, the process can be intense, overwhelming, tedious, costly, complicated, and even frustrating. Then its published and it begins bringing in customers, but guess what? The work doesn’t end when it’s published. It requires updating! I’m not talking search engine optimization, although SEO enjoys seeing activity on websites. No. In this blog I’m talking about customer service. Continue reading
One of life’s greatest joys and, simultaneously greatest stress inducers, is change. Oh, how we get excited over a new job, a new home, a new child, a new anything! But then reality hits, and we begin to realize changes have to be made. Change? A new routine. A new financial situation. A new responsibility. Oh dear! Hello stress!
How about change in the business world? Our clients are ever-changing, demanding Continue reading