Dear Facebook

Dear Facebook,

You are very unfair to businesses. In my 8 years of being a Facebook user I have seen business page posts go from being shown to most of their logged in followers to being shown to only about 2% – 6%.

Continue reading

Life is for Living, and Facebook is for Sharing

Does FB cost you too much time? Do you skim your entire news feed in case someone you genuinely care about made an important or entertaining post? When you’ve been forced to be offline for awhile, trying to catch up can be overwhelming. Do you then try to think of each ‘vital’ friend so you can go to their wall to see what they’ve been saying?

STOP!

LIFE is for LIVING, and FB is just for SHARING life. And FB makes it easy for us to keep up while we’re busy living life. Continue reading

Consulting Has Hazards

People who hire consultants are seeking something. They feel a need to do things differently, or they have the desire to gain a different perspective.  Continue reading

Email Notifications

Receiving too many emails these days? I often hear clients complain about the enormous amount of emails they have to contend with from their other online sites, such as LinkedIn, Twitter, and Facebook. Well, this is something you can control! Make your online experience both enjoyable and beneficial, rather than frustrating and overwhelming.  Continue reading

Traits of a Teachable Person

When you hunger to improve, gain, or grow, you carry a characteristic of a learner. A hungry mind is a characteristic or qualification of someone who is teachable.

When you see dissatisfaction with the present conditions or the present path, you carry a characteristic of a learner:  Awareness.    Continue reading

Don’t Overlook Offline Marketing

Online marketing is the rage, the place to be, and the thing to read about when trying to find ways to market your product. I believe in online marketing. It has proven itself repeatedly to me. And I believe in offline marketing, as well.

I use that phrase to contrast between digital / electronic tools and those of the tried-and-true tools of pre-internet days. Yes, they still exist (well, some of them do!).

Branding goes beyond your website, beyond your  Continue reading

Your Profile Picture Says …

Does your profile picture represent you the way you want it to? The easiest way to get my point across would be to use samples, but I don’t want to insult anyone. I could create many samples using myself as the model, but I’d hate to see those pictures be misused! So let’s just use some imagination. Continue reading

How Current Is Your Website?

Some business owners speak of how exasperating it is to have a website. Regardless of whether they make it themselves or hire a web designer, the process can be intense, overwhelming, tedious, costly, complicated, and even frustrating. Then its published and it begins bringing in customers, but guess what? The work doesn’t end when it’s published. It requires updating! I’m not talking search engine optimization, although SEO enjoys seeing activity on websites. No. In this blog I’m talking about customer service. Continue reading

Change – Reactive or Proactive

One of life’s greatest joys and, simultaneously greatest stress inducers, is change. Oh, how we get excited over a new job, a new home, a new child, a new anything! But then reality hits, and we begin to realize changes have to be made. Change? A new routine. A new financial situation. A new responsibility. Oh dear! Hello stress!

How about change in the business world? Our clients are ever-changing, demanding Continue reading

Wearing and Juggling Multiple Hats

We all wear many hats. We wear some hats better than other hats. For me, I wore my office management hat more happily than I ever wore my sewer operator hat!

Likewise, some people juggle the wearing of their hats better than others. Why? Well, some people simply haven’t tuned in to the idea yet.

What do I mean? A few have asked, so here I am to explain my views about hats. Continue reading

Geocache Series Blog 1: What’s A Geocache?

When I ask people if they have a geocache outside their business, the usual response is “I have no idea!” They don’t know what one is so they’re not sure if they do or don’t have one. Continue reading

Successful Associations Morph

Why should a business join an association? What could be gained by joining? These questions are as old as the hills. The answers, however, cannot be that old or the association would be extinct by now. Continue reading

Social Media Content For Businesses

Who is your audience? On your business’s Facebook page (and Twitter or any other place you post socially for your business), focus on your audience and speak directly to them. Make your material relevant and of interest to them. Visit with them. Laugh (or at least chuckle) with them. Talk with them.

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Social Media Audience

Those of you in business management wear many hats, but we need to keep a specific audience in mind when we’re managing social media content. Continue reading

Did Your Cheese Move … Again?

Did Your Cheese Move … Again?
By Mary Arlington, Certified Park Operator

(Preface: I wrote this article and gave permission for it to be incorporated into a 2009 edition of a newsletter for the Kansas Association of RV Parks and Campgrounds. I’m now adding it to my own blog because it is still relevant 5 years later.)

Over the past decade there have been many references to cheese in business talk. Those who read “Who Moved My Cheese” by Spencer Johnson, know all about the mice Hem and Haw and how they dealt with the cheese being moved. For the rest of you, “cheese” is a metaphor. Life changes. It changes all the time. Just when we get used to things the way they are, they aren’t anymore. The book makes everyone think
about how they react to change.

How do you react to change? Do you …

• Welcome it warmly and excitedly?
• Listen intently, wondering just how this might impact the way you do things?
• Tune it out, ignore it and hope it goes away? Maybe even deny it happened?
• Say, “don’t mess with things that aren’t broken”?
• Get angry? Continue reading

Social Media Relationships

I have had the honor and privilege of writing articles for others, and the content might be of interest to you. This one focuses on relationships in social media, written for the clients of Pelland Advertising: To read it, click here.

*****

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Facebook for Businesses (can be applied to other social media sites, as well)

Disclaimer: One could think this article is more about “hire me to teach you,” but what I’m really wanting to convey is that there is much more to a Facebook business page than a personal page. If something in this article hasn’t yet been considered, I recommend you either research those areas or consult with a professional who can guide you onto a solid path.

Having a Facebook page for your business is an important part of marketing today, yet I see issues and weaknesses all too often when I follow businesses. I hope your business isn’t one of those that’s caused me to cringe or at least squirm a little.FBFriendFBLike

Is your page really a business page? Continue reading

The Facebook News Feed

Many of us grew up with a newspaper delivered to our doorstep at dawn every day of the week. (Some still have these, so I’ll use present tense here). In our newspaper, we can read the articles the editor selected to include in that day’s edition. Most newspapers are divided into sections: world news, local news, business, sports, entertainment, weather, classified, etc. The editor chose the content for all of it.

What does this have to do with Facebook? Continue reading

My View of “Likes” and “Follows”

Everyone has their own reason for liking or following people, businesses, causes or whatever in social media. What I encourage you to understand is that not all ‘likes’ or ‘follows’ are equal.Facebook Like Twitter Follow

Having someone ‘like’ a page doesn’t always mean they really like it in their heart. In other word, a ‘like’ isn’t an equivalent to an endorsement. For example, during the elections, I chose to ‘like’ many candidates, even though I didn’t necessarily prefer them or vote for them. Liking their page puts their posts on my news feed or Tweets page while I determined how I would vote. Continue reading