Social Media Audience

Those of you in business management wear many hats, but we need to keep a specific audience in mind when we’re managing social media content. Continue reading

Facebook for Businesses (can be applied to other social media sites, as well)

Disclaimer: One could think this article is more about “hire me to teach you,” but what I’m really wanting to convey is that there is much more to a Facebook business page than a personal page. If something in this article hasn’t yet been considered, I recommend you either research those areas or consult with a professional who can guide you onto a solid path.

Having a Facebook page for your business is an important part of marketing today, yet I see issues and weaknesses all too often when I follow businesses. I hope your business isn’t one of those that’s caused me to cringe or at least squirm a little.FBFriendFBLike

Is your page really a business page? Continue reading

The Facebook News Feed

Many of us grew up with a newspaper delivered to our doorstep at dawn every day of the week. (Some still have these, so I’ll use present tense here). In our newspaper, we can read the articles the editor selected to include in that day’s edition. Most newspapers are divided into sections: world news, local news, business, sports, entertainment, weather, classified, etc. The editor chose the content for all of it.

What does this have to do with Facebook? Continue reading